The Delhi School of Communication is the only institute of its kind that has introduced the concept of apprenticeship as part of the regular curriculum towards awarding a full time Post-Graduate Diploma in Communication.

Each student at DSC undergoes two apprenticeships in any one of the following fields - media marketing, journalism, advertising, public relations and market research.

The students will spend half a While mornings are devoted to classroom study, the afternoon (from 2.30 p.m. to 7.30 p. m) is spent working as regular apprentices with leading organisations in the industry. This allows the student to develop a unique blend of theory and practice and enables them to acquire and add a high degree of value enhancement to his or her profile in various critical ways.

Key factors in the Introduction of the Apprenticeship Concept

• To experience first hand, real life work environment and organisational culture.
• To develop professional work ethics and a positive mind set
• To gain insights into communication systems currently prevalent in the country
• To integrate theory and practice in the areas of market research, brand architecture, direct marketing, media and creative briefs and a host of other related work.
• The varied job responsibilities handled by students of DSC also provide them with a realistic vision of the communication industry in India, as it encompasses a range of activities within this broad spectrum.

Organisations that support the Apprenticeship Programme

The Delhi School of Communication owes a debt of gratitude to the following organisations, who in the past  years have supported our concept of apprenticeship :